Thursday 2 April 2009

Evaluation Question 3

Evaluation Question 3: What kind of media institution might distribute your media product and why?

Due to how our film was made, low budget etc, and that it targets a fairly small niche audience it would be unlikely that our movie is to be the Hollywood hit. This means it wouldn’t be able to jump straight into multiplex cinemas and would have to be distributed on a much smaller scale. From here there are two options that we could take to promote the film.

• We could use the internet, posting the film on websites ourselves and hope that news of the film travels by word of mouth. This would be much cheaper but there is very little chance of making an overall success out of the product.

The other option with the internet is to use an internet distributor such as AtomFilms.com and IFILM.com which are sites dedicated to the viewing of low budget internet films. These sites are more expensive obviously than doing the promotional work yourself, but you are more likely to get noticed.

• The second option is to simply pay an ordinary distributor to market your film for you. These ‘salesmen’ then travel around the world trying to get corporations and countries etc to buy the rights to the film at various film festivals such as Cannes, Venice and London etc. Examples include Entertainment Film Distributors and Dogwoof Film Distributors. They are much more likely to sell your film for you, but all that publicity comes with a price.

I personally think that it would be best to promote ‘Magnus Opium’ on a website such as AtomFilms.com. This would save much more money as less cost would being going to the cinema thus meaning if we did hit cult status, which is when a low budget film becomes really successful, like Slum-dog Millionaire, we would make far more profit. This would allow us to then put more money forward for our next film and also hopefully find some backing to help budget it so that when it comes to promote that film we can spend more money on getting the film noticed by the public.

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